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In his studio, Buchanan-Smith keeps a map of Canada, which is where Cameron — who manages what they call “the tribe” — lives and works. “The most exciting thing has been the outpouring of support,” says Buchanan-Smith. They’ll soon be paying it back — this year will see the creation of a Best Made blog, built around the notion of a campfire, with members of the tribe invited to participate. “It’s where people out on the fringe will come and tell stories. For instance, our printer in Winnipeg is an ice fisherman. He’s basically going to write a living piece about the culture of the ice shanty.”