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The shop takes its name from German cultural theorist Walter Benjamin’s 1936 essay "The Work of Art in the Age of Mechanical Reproduction.” After Grasse read the essay — which laments the depreciation of a work’s authenticity as it’s replicated — he realized the idea was just as applicable to retail. “Kind of like every time you buy a piece of cheap crap from China, you lose a piece of your aura,” he says.