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Two-wheelers: “Once I designed the Copenhagen and it turned out to be popular, Puma asked me to design something for them as well, and then suddenly I had a design career. I followed four principles: One is that all of the parts should be integrated so the bike seems like one object. Another is that it looks iconic. It also needs to be easy to maintain, because you don’t expect to go to the car mechanic every other day, but with a bike that’s what you sometimes end up doing. The last is useability — if you transfer the paradigm of bikes to cars, it would be like having two stick shifts, and we would never accept that. Apart from those ideas, Biomega is run like an Italian furniture company: This is what I believe the world needs, and this is how it’s gonna be.”