16 / 21

A fabric sample Sugihara and her mother picked up on a trip to Japan later became the basis for a best-selling print. Baggus in general are big in Japan; the name is Japanese for bag. “Greenbags was taken,” Sugihara laughs. “Eco Bags was also on the table. But Baggu seemed the least embarrassing when we weren’t yet a real company, when you had to call someone up and say, ‘Hi, I’m calling from Baggu.’ Plus, it’s a good-looking word and it’s easy to remember.”