Ask the Experts: How Do I Get Started With PR?

Whether you’ve been in the business for years or are just launching your studio, PR can be a powerful tool for boosting your reputation and visibility as a designer. But, as an independent creative or small business, we know your daily to-do list can seem insurmountable. Is doing PR on your own worth the effort? What can PR really offer, and how do you get started? As design fair season ramps up, Sight Unseen has partnered with Hello Human, a PR company for creative entrepreneurs, for a new series that breaks down some of the most common questions about the often nebulous world of public relations. Here, we’ll introduce you to the basics.