A series of paper printouts are evidence of the team's ongoing design process: While they resemble blow-ups of Nooka watch interfaces, they're actually studies for Nooka wall clocks, due to hit shelves in the fall of 2011. As for the lions, "They're from the Japanese company I.D.E.A, who gave them to us as a gift," reports Waldman. "We exchange products with them all the time."