Looks from Choi's graduate collection, which was picked up for a two-week selling exhibition in the basement of Dover Street Market. "Jade Jagger came in one day and bought two pieces," Choi says. "She actually offered me a job, but I already had a contract."

Eudon Choi, fashion designer

Since graduating from London’s Royal College of Art in 2006 with a master’s degree in womenswear, Eudon Choi has had his graduate collection picked up by the fanatically worshipped Dover Street Market, been a senior designer for Savannah and Sienna Miller's label Twenty8Twelve, and been called a “fabulous individual” by our favorite throwback men’s fashion mag Fantastic Man. All of which makes his decision to move to London in 2003 — after having already completed a master’s in menswear at Yonsei University in his hometown of Seoul — seem like a pretty good move. “London, and womenswear in particular, just felt like a place where I could be more experimental,” says Choi.
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