The New Lambert & Fils New York Showroom is, Like the Brand Itself, an Incubator for Collaboration

To celebrate Lambert & Fils’s 10th anniversary back in early March, the Montreal-based brand’s founder, Samuel Lambert, traveled to New York City to sign a lease on a 1,500-sq.ft. space on the corner of Hudson and Duane Streets in Tribeca, fulfilling a longtime dream of opening a showroom in Manhattan. Of course, we all know what happens next: Within 24 hours of signing the lease, the city was in lockdown. “It was pretty much inked paper and then total chaos,” laughs Lambert’s brand and marketing director Rory Seydel. “But we took the challenge as a part of the process. What does a showroom even mean in 2021?”
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