"At the end of the 1950s, both Marlene Schnelle and Ingeborg Kracht, who later became Dieter Rams wife, worked as photographers at Braun. Photography played a significant part in corporate communications."

Less and More: The Design Ethos of Dieter Rams

The products featured in Less and More: The Design Ethos of Dieter Rams will be familiar to any Rams disciple, but what struck us most about the book was a section devoted to Braun’s beautifully understated communication design and to that department’s fearless leader, Wolfgang Schmittel. He ran a tight ship — an in-house manual went out to each member of the design team with instructions on how to appropriately and inappropriately market the Braun product line — but as a result, the Braun image “differed greatly from the existing design forms of other manufacturers at the time, due to its clarity."
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