Once a Digital-Only Brand, Beni Rugs Opens a Showroom in New York and Marrakech

Considering this was a year in which many brands shrank their physical presence or moved their activities mostly online, it seems doubly impressive that the direct-to-consumer brand Beni Rugs opened not one but two IRL HQs this month — one a studio apartment in the West Village in New York, outfitted with the help of frequent collaborator Colin King, and the other a former awning factory turned 8,000-square-foot studio in Tameslouht, Morocco.
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