At ICFF 2011, via Pin-Up’s Felix Burrichter and Dwell’s Sam Grawe

If you've been paying attention, you know by now that the Sight Unseen team spent nearly all of New York Design Week this year holed up in an abandoned lumber building, manning our very first pop-up shop and attending to all the talents we had on board for the second Noho Design District. Did we experience the rest of the weekend's offerings to their fullest? Not by a longshot. But we couldn't quite move on without offering readers some kind of behind-the-scenes take on the festivities, so we enlisted the help of two friends whose viewpoints we trust entirely and asked them be our eyes and ears: Sam Grawe, the endearingly burly editor-in-chief of Dwell, and Felix Burrichter, founder of Pin-Up magazine and local man-about-town. Grawe offered us a mini-photo album of insider moments he particularly cherished — including the back room at the Javits, pictured above, where "judging the Editors Awards requires collateral and fluids" — while Burrichter made us a list of his top 10 (er, 11) highlights from this year's show, perhaps the next best thing to cloning ourselves. See things their way right here.
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Amy Helfand’s Garland Rugs

Even though Brooklyn-based artist Amy Helfand has been designing rugs on commission from her Red Hook studio since 2004 — hand-knotted wool rugs, it should be mentioned, that sell for at least $125 a square foot — she still has trouble defining herself in those terms. “Up until recently, I never really thought about rugs,” she says. “I thought about making my artwork, and some of that artwork I’d make into rugs. But it was never like ‘Ok, this one comes in 5x7 and 6x9.’
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Introducing the Noho Design District

Even non-New Yorkers know Soho, the swath of land below Houston Street in Manhattan, colonized by artists in the '60s and now the domain of the rich and the retail-obsessed. Noho, on the other hand, still flirts with obscurity, despite having been home to some of the city's most legendary artists — Robert Mapplethorpe, Frank Stella, and Chuck Close, to name a few — as well as its first Herzog and de Meuron building. Sure, as an emerging neighborhood with several hotels on the rise, its streets are often crisscrossed with ungainly spiderwebs of scaffolding, but beneath that lies a creative energy so strong we at Sight Unseen figured it would be the perfect place to create a new satellite destination during New York design week: the Noho Design District. All of the elements were already there.
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New Useless Machines at Oak & Rogan

Back in January, when we first began contemplating how we would program Noho Design District — the just-completed four-day design extravaganza produced and curated by Sight Unseen and held in conjunction with New York’s ICFF — one thing was clear: Come hell or high water, we’d find a way to pull off an exhibition we’d been obsessing over for months, ever since the re-release last summer of the 1966 Bruno Munari classic Design As Art. Among the late Italian designer’s musings, photos, diagrams, and sketches, we were reminded of his childlike fascination with hanging mobiles — or as he calls them, useless machines.
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Apartamento’s Tasca Dinner

Most people run around during ICFF frantically gathering design leads. But for Apartamento editor Marco Velardi, it was zucchini — about 6 pounds per night, to be exact. Tasked with organizing three dinners during the furniture fair in New York, "I had to pick them every day, individually, choosing ones that weren't too big or too fucked up as the skin was an important part of the dish," he says. "I got to know all the guys working in the fresh veggie department at Whole Foods, and I imagine they thought I was the crazy zucchini guy when I kept asking for more." The summer squash became a salad doused with lemon and olive oil, the second of four courses at the dinner Sight Unseen attended this past Sunday along with Todd Selby, Rich Brilliant Willing, the editors of Dossier, and half a dozen other New York creatives.
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