For Uglycute, it all began with a Bruno Matthson knockoff. It was 1999 and Swedish design was having a moment, but not, it seemed to the group’s four fledgling members, for the kinds of edgy experimental crafts and artistic hybrids being made by the emerging scene at the time — Wallpaper magazine and its ilk were still peering into the long shadows of Sweden’s old modernist icons. And so architecture grad Fredrik Stenberg and artists Jonas Nobel, Andreas Nobel, and Markus Degerman vented their frustration in the only way they knew how: by mounting a show around a sarcastic simulacrum of Matthson’s Eva chair made from a clunky particle-board box and cheap nylon straps. Complemented by a set of primitive clay pinch pots and a crude plywood table, the installation served as a launch pad for the group, and its subject matter — elevating cheap materials in order to question traditional norms of beauty and value — lent their firm its distinctive name. “It was meant as a new take on formalistic values,” says Nobel, who with the other three partners has since built a thriving practice known for its work with museums and clients like Cheap Monday.