The Making of
The American Design Club at MAD
The brief itself was simple: Design and build something to sit on. It was the execution part that was hard. From April 16–21, four sets of young American furniture designers each took a turn in the open studios at New York’s Museum of Arts and Design, each with a single purpose: to build and assemble a chair from start to finish, between the time the museum opened at 9AM to the minute the last straggler was ushered out the door at 6. The designers could use any materials they chose, and they were allowed to make preliminary design studies or prototypes before arriving at the museum, but the bulk of the construction work had to be executed on the museum’s 6th floor — in full view of school tours, visiting tourists, families, and itinerant design geeks who wanted a peek at the action. But the exercise wasn’t some reality show–like competition to pit designers against each other or to see whose design would reign supreme. The event was part of The Home Front, a museum project curated by Surface editor Dan Rubinstein, who spearheaded the whole thing in order explore in-depth the business of being a designer in America today.