11.01.24
Excerpt: Exhibition
After 100 Years in Business, You Might Think You Know the Iconic Swedish Design Store Svenskt Tenn. You’d Be Wrong.
Something funny happens when you're a company that's been around for a full century. People start to assume that they already know everything there is to know about you — that they've somehow osmotically absorbed your brand tenets or your ethos by virtue of you simply sticking around. For me, the storied Swedish design brand Svenskt Tenn, which is celebrating its 100th birthday this year, was one of those companies. But then I went to Stockholm in September on the occasion of Svenskt Tenn's centenary retrospective opening at Liljevalchs Kunsthalle, running through January 12. Called Svenskt Tenn: A Philosophy of Home, it spans thirteen thematic rooms, curated by Jane Withers together with Svenskt Tenn's head curator Karin Södergren. It was there I realized that what I knew about this company hardly scratched the surface.