Melissa Bartley, Field Visual Manager of Terrain at Styers

When we first began hearing rumblings a few years back about Terrain, the garden center/home store/plant nirvana/farm-to-table café/dreamy wedding venue located 40 minutes outside of Philadelphia, we had no idea that the place was founded and operated by Urban Outfitters. Wouldn’t it be nice, we thought, to do a profile one day on the sweet couple who must own the place? But don’t laugh at our cluelessness just yet. Though its flagship campus is huge — nearly a dozen buildings spread out over five acres — Terrain has the intimate vibe and the quirkily curated stock of a much smaller operation. Credit for projecting that cozy vibe, despite being part of one of the biggest retail conglomerates in the country, goes in large part to Terrain’s visual team — the buyers, merchandisers, and creatives who stock the place with mason jars, ticking stripe aprons, vintage planters, sea salt soaps, bocce ball sets, and terrariums.

09.27.12

Sighted

Isabel Wilson on Freunde Von Freunden

There must have been something in the air back in 2009, because Freunde Von Freunden, the Berlin-based website whose voyeuristic, photography-based interviews are of a piece with our own obsessions (i.e. barging in on people's home and workplaces and showing ourselves around) — started just a few weeks before Sight Unseen's launch at the end of that year. "We never look for apartments but for people," they say, and that's always been our mission as well — to get at the personality behind the product, and the narrative behind each new release. To that end, since we introduced you last week to Isabel Wilson's textile and jewelry line with Chen Chen — and considering we've more than covered her partner in crime — we figured it was high time to get to know the RISD grad's incredible,intricate work. Luckily FvF beat us to it, with a gorgeously photographed editorial by photographer Brian Ferry, which appeared on the site just last month, and which we're excerpting on Sight Unseen today.

08.11.10

The Making of

Everyday Growing by Juliette Warmenhoven

Juliette Warmenhoven grew up in Holland’s so-called bulb district, near Haarlem, in a small village called Hillegom. Her father is a flower farmer. If it all sounds very quaint, it might have been 20 years ago — but then tulip production went the way of the meat industry thanks to globalization, and farming became a race to create the maximum amount of homogenous bulbs in the shortest amount of time. “My father feels farming is like working in a factory now,” says the Arnhem-based designer. Just as shrink-wrapped steak has been divorced from the killing of the cow, plants are more about the perfection of the end product than the actual growing process. “I believe that when you explain that process to people, they get more feeling out of it,” she says. For Everyday Growing, her graduation project at Arnhem’s ArtEZ school, she built a series of small monuments to plants’ humble — and often imperfect — origins.