Form Us With Love, Furniture Designers
Does the world really need another beanbag chair? That was the question that presented itself to the Stockholm-based trio Form Us With Love when they visited the factory of Swedish furniture manufacturer Voice in the summer of 2009. “We were led on a tour of the facilities by the managing director,” they say. “Upon arrival at a production line of beanbags, the director stopped. The facility, once churning out bags by the minute, now stood motionless. Trend and low-quality copies had severely stunted production. The brief was concise — design a piece of furniture that would make the machines run again.” The group — made up of Jonas Pettersson, John Löfgren, and Petrus Palmer, who met as students in the first-year design program at Kalmer University — responded the only way they know how: By stripping the beanbag of its passé, dorm-room connotations, and using a powder-coated wire frame and a sophisticated color palette to recast it not as a piece of childhood ephemera but as a contemporary take on the easy chair, fit for any modern-day living room.