Sweden’s Oldest Rug Brand Finally Lands in Soho

Scandinavian design brands have been a favorite of American consumers since the mid-20th century — and of Sight Unseen since we could barely recognize something as "design." This month, one of our favorite of those brands — the Swedish rug company Kasthall, with whom we partnered for Sight Unseen Offsite in 2017 and created a capsule collection of rugs pre-pandemic — opened up a new permanent showroom in Soho, leaving behind the trade-friendly but consumer no-mans-land that is the D&D Building for the cobblestone streets and extensive foot traffic of downtown NYC. The company has created beautiful woven and hand-tufted rugs at its factory in Kinna, Sweden, since 1889, and its spacious new flagship on Howard Street will allow customers to touch and see the quality of those carpets IRL.