Despite being closely associated with the UK, and with top Brit designers like Simon Pengelly and PearsonLloyd, there's nothing particularly British about Modus's actual furniture: Sleek, modern, and mostly solid in color and material, its sofas, lights, and chairs have a kind of pan-European or even slightly Scandinavian feel. So we were surprised to see the brand celebrating its new London Design Festival launches (pictured after the jump) with a companion exhibition of striking photographs by Angela Moore, which document the otherworldly landscapes of rural Somerset, England — the home of Modus HQ. "Shooting the local landscape is a little random for us," says Modus co-founder and Somerset native Jon Powell, who credits London creative agency Studio Small with the idea. "But it actually made sense to us to say look, we’re British, and we’re committed to sustainable design." In addition to all eight of Moore's images, which are on view this week and next in the show "Out of Sight" at Modus's London showroom, we asked Powell to tell us a little bit more about the brand's home base, and what it's like making very urban furniture from a place that's anything but.