Paper View with Karlsson’s Vodka, 2012
In 2012, Karlsson’s Gold Vodka asked Sight Unseen to be one of three participants in its Unfiltered project, which championed creative initiatives celebrating craft, heritage, and process. Sight Unseen produced a printed edition called Paper View, featuring behind-the-scenes stories on 25 of the most exciting designers and brands today — including Karlsson’s. The book was celebrated in a private dinner featuring top journalists and tastemakers in New York, then stocked at outlets such as Partners & Spade, Project No. 8, and the Standard Hotel shop.