I Expected to Love My First 3Days of Design in Copenhagen. But I Could Never Have Anticipated What Would Make It So Great.

If you can believe it, this was my first year attending 3DaysofDesign in Copenhagen, and I went to the fair, now in its 10th year, armed with absurdly high expectations. I knew that just existing in Copenhagen in early June — using Lime bikes to cycle around, drinking natural wine, eating smørrebrød — would set a good baseline for fun. But after my experience at Salone, which I wrote about here, I felt increasingly desperate for Copenhagen to mean something. I told people I was going because, as a chronicler of design fair culture, I felt compelled to see one that had become such a word-of-mouth success. But on a personal level, it’s like I needed Copenhagen to prove to me that design fairs were still worth attending. As hesitant as I am to say this — lest everyone frantically start planning their show next year in Denmark, which is simply not the right move for everyone — Copenhagen actually exceeded my expectations.
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25 Projects We Loved at 2025’s Stockholm Design Week

This year marked the fifth time I've attended the Stockholm Furniture Fair, so at this point I consider myself something of an armchair expert in the machinations of this small but mighty fair. All over town this year, there were conversations about the future of SFF, which has contracted in recent years due to a mix of factors — including the pandemic, a protracted recession, and the rise of fellow Scandinavian fair 3 Days of Design — and now seems to be in a transition period, with a new director at the helm (Daniel Heckscher, formerly of Note Design Studio) and a ticking clock at its heels. (The fair was recently sold by the city of Stockholm and the current fairgrounds are due to be demolished in 2027 to make way for housing). And while I still maintain that an imminent location change ought to push the fair's organizers to move the dates to a more welcoming time on the calendar (would love to never Google "is there snow on the ground in Stockholm" again), I also began to reframe my thoughts this year about what success really means against the backdrop of a global design calendar.
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