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03.14.24

Sight Unseen Presents

Ask the Experts: How Do I Get Started With PR?

Whether you’ve been in the business for years or are just launching your studio, PR can be a powerful tool for boosting your reputation and visibility as a designer. But, as an independent creative or small business, we know your daily to-do list can seem insurmountable. Is doing PR on your own worth the effort? What can PR really offer, and how do you get started? As design fair season ramps up, Sight Unseen has partnered with Hello Human, a PR company for creative entrepreneurs, for a new series that breaks down some of the most common questions about the often nebulous world of public relations. Here, we’ll introduce you to the basics. 
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06.23.26

The Weekly

I Expected to Love My First 3Days of Design in Copenhagen. But I Could Never Have Anticipated What Would Make It So Great.

If you can believe it, this was my first year attending 3DaysofDesign in Copenhagen, and I went to the fair, now in its 10th year, armed with absurdly high expectations. I knew that just existing in Copenhagen in early June — using Lime bikes to cycle around, drinking natural wine, eating smørrebrød — would set a good baseline for fun. But after my experience at Salone, which I wrote about here, I felt increasingly desperate for Copenhagen to mean something. I told people I was going because, as a chronicler of design fair culture, I felt compelled to see one that had become such a word-of-mouth success. But on a personal level, it’s like I needed Copenhagen to prove to me that design fairs were still worth attending. As hesitant as I am to say this — lest everyone frantically start planning their show next year in Denmark, which is simply not the right move for everyone — Copenhagen actually exceeded my expectations.
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