Originator: Elmer Doolin. Date of origin: 1932. Slogans: "Truly Krisp and Tender"; "Buy Two and Hide One For You"; "I'll Munch to That" Notes: Young Texan Elmer Doolin purchased the recipe (based on the traditional tortilla), the equipment, and 19 local accounts from a Mexican for $100. He and his mother made the chips in her kitchen. He then put the bagged chips into display racks he had built and persuaded merchants to use them in place of old-fashioned glass jars.
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Originator: Elmer Doolin. Date of origin: 1932. Slogans: "Truly Krisp and Tender"; "Buy Two and Hide One For You"; "I'll Munch to That" Notes: Young Texan Elmer Doolin purchased the recipe (based on the traditional tortilla), the equipment, and 19 local accounts from a Mexican for $100. He and his mother made the chips in her kitchen. He then put the bagged chips into display racks he had built and persuaded merchants to use them in place of old-fashioned glass jars.