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Originator: Elmer Cline. Date of origin: July 13, 1921. Slogans: "Wonder Bread Builds Bodies 12 Ways"; "To Get Wonder Any Fresher You'd Have to Bake It Yourself" Notes: In large houses centuries ago, a butler gave bread to the diners according to their rank — the freshest for the master, down to the stale loves for the lowest ranking. Wonder's package was inspired by the thousands of balloons released into the air at the Indianapolis Speedway.