The cucumber, whose inclusion in the Hendrick's recipe was based on Brits’ affinity for the cucumber sandwich (often eaten, of course, in a rose garden), has come to be a kind of shorthand for the brand. Hendrick’s gin-and-tonics are served with a slice of cucumber rather than a lemon or a lime, and when it came time to create a branded car, Hendrick’s invented the Cucumbermobile, a 1961 Rover P4 purchased for just a few thousand bucks off of eBay.
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The cucumber, whose inclusion in the Hendrick's recipe was based on Brits’ affinity for the cucumber sandwich (often eaten, of course, in a rose garden), has come to be a kind of shorthand for the brand. Hendrick’s gin-and-tonics are served with a slice of cucumber rather than a lemon or a lime, and when it came time to create a branded car, Hendrick’s invented the Cucumbermobile, a 1961 Rover P4 purchased for just a few thousand bucks off of eBay.