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Lions: “When I was young my grandmother bought me a huge lion stuffed animal, and the two Danish princes visiting my family in Switzerland at the time also got the same. I don’t know what they did with theirs, but to me, it meant a lot. I had constant nightmares at the time, and the lion protected me. Nowadays I have an actual lion in my home (pictured), which my father killed on a hunt with my mother’s family. His family were diplomats in Africa, and because of all this I used the lion as the logo for my company Skibsted Ideation. Now it turns out that my fiancée is from Zimbabwe, and her father’s side came from a warrior tribe, and their totem animal was also a lion. The lion is a symbol for courage, and I like to think that throughout my endeavors, it’s one of the values that's followed me as well.”