This Cannabis Dispensary in Toronto Is Practically a Celine Store
When the legalization of cannabis began spreading in earnest in Canada and the U.S. nearly 10 years ago, the era of stylish weed started to seem inevitable — many, including myself, saw an opportunity to use design to de-stigmatize the plant and make it accessible to a wider audience (hoping that it would accelerate criminal justice reform in the process). First there were cannabis brands with hip packaging and a raft of trendy accessories, then came minimalist dispensaries that looked like tech stores and jewelry stores, and now we’ve arrived in the era of dispensaries with serious design pedigree, from Serra’s Commune-designed L.A. branch to StudioAC’s Toronto store for Edition. This week we got images of the newest entrant into the space: the Alchemy cannabis flagship in Toronto, by Paolo Ferrari studio, which has truly left the realm of “oh that’s chic for a dispensary” and entered the realm of “might as well be a Celine store.”
Alchemy’s brand identity references contemporary cannabis’s relationship to both nature and science, and the space does as well, pairing organic curves with sleek finishes, and juxtaposing materials like whitewashed ash and terra cotta brick with Corian and resin. The design’s main nods to cannabis itself are on-screen depictions, plus a trippy showcase room with bright-orange thermoformed-resin walls and a mirrored ceiling that’s a fancified take on the stoner vibes of the ’70s. Check out the full space below, which yes, happens to contain Tetra pipes, but was SU story material regardless (obvi).
PHOTOS BY JOEL ESPOSITO