When Emily Hermans started her own clothing line in 2004, she did something kind of genius: She found a local knitwear factory in Eindhoven that would let her produce her own textile designs on its knitting machines, and then slowly convinced its owner to take her on as a partner. He would get equity in her line — MLY — and she could crank out prints to her heart’s content without paying a premium. There was only one catch.
When you arrive in Zürich, you arrive with a few certainties: The trams will run like clockwork, the city will be spotless, and at least a third of the population, it seems, will be carrying a Freitag messenger bag. During my weeklong stay in Switzerland this spring, the Freitag bag — with its recycled truck-tarp shell, seatbelt strap, and inner-tube edging — began to seem something like a national accessory.