Adi Goodrich

Los Angeles,
The ultimate design Renaissance woman, Goodrich got her start designing window displays for Barneys and Anthropologie, then forged a successful career doing set design and art direction for major clients like Google and Apple through Sing Sing, the studio she shares with her husband. Yet still not content, she branched out into designing interiors for L.A. tastemakers like Dreams and Lisa Says Gah before this year launching her very first furniture collection, Sing-Thing, whose chairs, tables, and lights she fabricates herself in her studio.

What is American design to you, and what excites you about it?

It’s a testing ground. In America, with our limited past and excitement for innovation and change, we’re able to create worlds that have a unique point of view — objects and spaces that don’t need to relate to a heavy past, but can stand on their own. I believe Americans are always a bit punk rock in their approach to creation and design, and that’s what excites me about it. We do things we want to do, we figure out how to do them after the fact, and what’s left are interesting mash-ups of histories and craft.

What are your plans and highlights for the upcoming year?

I’ve just launched my first furniture collection, under the name Sing-Thing. I describe it as picturing a wet Sophie Taeuber-Arp painting that’s fallen on top of a Charlotte Perriand table. Each piece is designed and built by myself in my studio in Los Angeles. After launching that collection, I was commissioned to create 30 pieces for a small hotel in Guerneville, California. After a career of designing sets and commercial spaces, it’s been so exciting to create objects for people to live with. My hope is to continue designing furniture for like-minded people — artists, designers, and friends.

With the interior design area of my studio, I’m working on a bar in Yucca Valley, California, called The Gem Room; a small wine shop called Wine + Rock Shop; and a home renovation in Hermon, Los Angeles, with my partner, Sean Pecknold.

What inspires or informs your work in general?

I’m always inspired by mundane and humble materials and how I can apply them in spatial design in an interesting way. I believe frugality in design makes better work: How can we create a space with the simplest materials while still captivating our audience? I’ve been working in the world of production and set design for the past 14 years in L.A. In that arena of design, unlike interior design, you don’t have the luxury of getting materials made to order — lead times don’t exist. You use what’s available. It can be quite restricting. When I first started, to create my sets, I began digging into the pinata district or the floral district in downtown L.A., the discount tile stores and carpet warehouses. I’d scour construction stores for ubiquitous materials that I could use to create an interesting pattern or backdrop. This now inspires my interiors and furniture designs.