
03.18.11
Studio Visit
Todd Bracher, Brooklyn Navy Yard
Like a lot of American designers fresh out of school, Todd Bracher found himself, in the late ’90s, a newly minted graduate of the industrial design program at Pratt designing things like barbecue tools, remote-control caddies, and spice racks. “I remember scratching my head, thinking, ‘Oh my God, this is what design is?’” he recalls one morning from his studio in Brooklyn. Convinced there was something he was missing, Bracher applied for a Fulbright and ended up at age 24 heading to Copenhagen to pursue a master’s in interior and furniture design. What followed was a nine-year boot camp in the rigors of designing for the European market, studded with turns in Milan at Zanotta (where he was the legendary Italian company’s youngest ever designer), London at Tom Dixon (who poached Bracher to help build his London office) and Paris, where he taught part-time and eventually opened up a studio. But personal reasons brought him back to the States in 2007, and the director at Pratt — one of the only people Bracher knew at that point on this side of the ocean — hooked him up with the space he currently occupies in the no man’s land that is the Brooklyn Navy Yard. “My fear, in some ways, is having a place that doesn’t feel like me — which is hard because I don’t necessarily feel like myself in America,” says Bracher.