06.13.24
Interiors
Everyone’s Favorite Affordable Scandi Rug Brand Just Opened a (Giancarlo Valle–Designed) New York Outpost
When Liza Laserow and Fabian Berglund founded Nordic Knots back in 2016, alongside Fabian's brother Felix, it was with a clear mission in mind: to channel Sweden's design aesthetic and history, from the rug colors they launched with, which were inspired by building facades in Stockholm, to the historical Swedish architecture they shot their campaigns inside. But it was also with a clear intention to market their rugs to audiences outside their native country, and in the eight intervening years, they've cultivated a presence in the US that's grown to make up 70% of their sales. Once the trio unveiled their first physical showroom in Stockholm earlier this year, it only made sense to hang a shingle amidst their biggest fan base, with a flagship in NYC that opened this week.