DesignMarch_Folk_2

The 9 Best Things We Saw at DesignMarch 2019 in Iceland

Iceland's DesignMarch is no New York design week — and we would never expect as much from a country with a total population of 340,000 — but like every other up-and-coming design scene around the world, from Norway to China, its practitioners are getting more savvy, more entrepreneurial, and more ambitious, resulting in more impressive work all around. Click through to see our favorite discoveries from our recent trip to this year's fair.
More
“I have always been fascinated by the lively Icelandic cultural scene as well as its geographical uniqueness,” Vendramin writes in her project description, echoing our sentiments. “It is in the Icelandic landscape, in fact, that many artists like Katrin Sigurdardottir, Ragnar Kjartansson, or Olafur Eliasson find the inspiration to create.”

DesignMarch 2011 in Reykjavik

What Iceland may lack in sunshine — getting, on average, less than half the amount of rays New Yorkers enjoy annually — it easily compensates for in natural beauty. When it's light outside, the landscape is an almost otherworldly sight, with blackened crags of lava softened by bright heaps of moss and glaciers melting into never-ending expanses of steel-blue sea. When it's dark, there's a symphony of northern lights to behold. With all of that visual stimulation surrounding them it's no wonder Icelanders are aesthetically gifted, with a fashion sense that rivals Stockholm's in its cacophany of colors and textures and a community of designers that needn't look further than their own backyards for inspiration. When Sight Unseen was invited to Reykjavik this past weekend to attend the opening of Iceland's third annual DesignMarch festival, that was precisely what struck us most: Whether the work we saw directly referenced the country's landscape and culture or just told a story about its current state of affairs — as with one designer we met who had to shutter her architecture practice after the bank crash and start anew — the show felt like a singularly local celebration.
More