Designing for The New Escapism

Months ago, when we first began chatting with Ford about what a partnership for our Sight Unseen OFFSITE event this weekend would look like, we alighted on a phrase Ford had used to talk about the spirit that their new Ford Edge vehicle embodies: They called it the new escapism, which involves designing pockets of personal space that might help to bring a sense of calm and balance to everyday life’s otherwise volatile pace. From that nugget evolved a framework for both the Dynamic Sanctuary installation we commissioned from The Principals (above) — which uses light to visualize users’ biorhythms, creating a calming oasis during the hectic schedule of New York design week — and the programming we’ve created surrounding it.