Sweden’s Oldest Rug Brand Finally Lands in Soho

Scandinavian design brands have been a favorite of American consumers since the mid-20th century — and of Sight Unseen since we could barely recognize something as "design." This month, one of our favorite of those brands — the Swedish rug company Kasthall, with whom we partnered for Sight Unseen Offsite in 2017 and created a capsule collection of rugs pre-pandemic — opened up a new permanent showroom in Soho, leaving behind the trade-friendly but consumer no-mans-land that is the D&D Building for the cobblestone streets and extensive foot traffic of downtown NYC. The company has created beautiful woven and hand-tufted rugs at its factory in Kinna, Sweden, since 1889, and its spacious new flagship on Howard Street will allow customers to touch and see the quality of those carpets IRL.

Week of March 18, 2019

A weekly Saturday recap to share with you our favorite links, discoveries, exhibitions, and more from the past seven days. This week: A new Scandinavian art-glass obsession, a dreamy glass-blocked interior, a daring, granny-chic textile, plus where to find — and buy! — our limited-edition rugs for Kasthall.
Kasthall Sight Unseen rug

Anyone Can Design a Custom Rug With Kasthall’s New Online Tool — Here’s Proof

Today we're excited to launch Sight Unseen's first ever product for the home: A collection of two rugs we designed for the 120-year-old Swedish company Kasthall, using their online Rug Designer tool. The tool, a new edition of which launches today at Stockholm Design Week, allows any architect, interior designer, or enthusiastic aesthete — that's us! — to create a one-off custom hand-woven or hand-tufted rug using an expansive palette of colors and patterns.