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Designing for The New Escapism

Months ago, when we first began chatting with Ford about what a partnership for our Sight Unseen OFFSITE event this weekend would look like, we alighted on a phrase Ford had used to talk about the spirit that their new Ford Edge vehicle embodies: They called it the new escapism, which involves designing pockets of personal space that might help to bring a sense of calm and balance to everyday life’s otherwise volatile pace. From that nugget evolved a framework for both the Dynamic Sanctuary installation we commissioned from The Principals (above) — which uses light to visualize users’ biorhythms, creating a calming oasis during the hectic schedule of New York design week — and the programming we’ve created surrounding it.
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Joliet and her Abyssinian cat, Hazel. “She has many fans. My mom started a Facebook page for her. I try not to pay attention because it’s mildly embarrassing. But she does have a hashtag: #Hazelcat.” Out the bedroom window, Joliet has a view of palm trees that line the edge of Elysian Park. “Dodger Stadium is just over the hill, so on Fridays during the season, when they have a home game, they do fireworks that you can see from my window. That’s kind of the magic of why I decided to live here.”

Laure Joliet, photographer

You could say that photographer Laure Joliet is in the image business, but her work is about depth as much as surface. She has a way with spaces, rendering them intimate and mysterious at the same time, capturing the revealing detail you notice out of the corner of your eye. Though her subject is often interiors, a large part of her job involves getting to know people. “I spend the day with them and find out things I don’t know that you would normally get to find out, what they’re passionate about. It feels really satisfying to have that experience.”
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