Meet the Swedish Brand Championing “Bold Minimalism” With Rugs That Are Stylish, but Subtle

When Liza Laserow-Berglund, her husband Fabian Berglund, and his brother Felix Berglund decided to start a business together, the biggest thing they had in common was Sweden, and their desire to share some part of their native country’s vibe with the rest of the world. When they realized that rugs played a huge part in every Swede’s life, they founded Nordic Knots, a rug brand aimed at spreading the Scandinavian design gospel. Their goal? A highly curated brand offering mid-range rugs with a distinct point of view — but not one loud enough to overwhelm a room.