Soft Baroque Sun City

Blistered Leather and Melted Aluminum — Soft Baroque’s New Works Were Inspired By the Sun

After a year of pretty much everything being on hold, we’re finally seeing the fruits of some of that pre-COVID labor. For those of us here in Milan, that means projects originally slated for the canceled 2020 Design Week are at last seeing the light of day. One of the better projects to have made it out the other side is Sun City, a collaboration between PIN-UP magazine, Soft Baroque, and Marséll, the Milanese footwear brand. Set over three levels in Marséll’s headquarters in an ex-factory in the Porta Romana district, Soft Baroque debuted — during the Digital Design Days in April — a slew of new work, each piece loosely inspired by the sun.
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At ICFF 2011, via Pin-Up’s Felix Burrichter and Dwell’s Sam Grawe

If you've been paying attention, you know by now that the Sight Unseen team spent nearly all of New York Design Week this year holed up in an abandoned lumber building, manning our very first pop-up shop and attending to all the talents we had on board for the second Noho Design District. Did we experience the rest of the weekend's offerings to their fullest? Not by a longshot. But we couldn't quite move on without offering readers some kind of behind-the-scenes take on the festivities, so we enlisted the help of two friends whose viewpoints we trust entirely and asked them be our eyes and ears: Sam Grawe, the endearingly burly editor-in-chief of Dwell, and Felix Burrichter, founder of Pin-Up magazine and local man-about-town. Grawe offered us a mini-photo album of insider moments he particularly cherished — including the back room at the Javits, pictured above, where "judging the Editors Awards requires collateral and fluids" — while Burrichter made us a list of his top 10 (er, 11) highlights from this year's show, perhaps the next best thing to cloning ourselves. See things their way right here.
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