
02.18.15
From the Library Of
Sight Unseen: Esprit’s Brand Books
There are some books that are quoted, referenced, or photographed so often in our line of work that they begin to feel like touchstones for design-world enthusiasts all over the world. The Nathalie du Pasquier–illustrated Leonard Koren bible Arranging Things: A Rhetoric of Object Placement is of those such books; the late-'90s graphic-design manifesto Tibor Kalman: Perverse Optimist is another. But recently, another book has begun popping up no matter where we look. Esprit: The Comprehensive Design Principle — a huge, softcover paean to every design aspect of the beloved 1980s fashion brand — was published in 1989 by its founder Douglas Tompkins, but has experienced a resurgence of late in these '80s nostalgia–tinged, Memphis revival–happy times.