ETIENNE AIGNER Flagship Launch Party & Designer Game-Nite

Bring Your A-Game Party with Etienne Aigner, 2013

Sight Unseen was approached by heritage fashion brand Etienne Aigner to help conceive and curate an opening party for its first flagship in New York. The event was intended to communicate the brand’s reinvention to a new generation of fashion and design influencers, while being the kind of party that still has people talking the next day. Sight Unseen produced a game night (“Bring Your ‘A’ Game”) that included designer-made dominoes and minimalist playing cards, generating a flurry of social media for Aigner’s New York debut.
PRESS_IMAGE_Chalkboard BringyourAgame ETIENNE AIGNER Flagship Launch Party & Designer Game-Nite PRESS_IMAGE_Dominoes by The Principals