Areaware’s 2012 collection

This morning we introduced you to one of the key exhibitions from our Noho Design District hub at The Standard, East Village hotel. But before we take off for the weekend, we wanted to direct your attention three blocks south to our other hub at 22 Bond Street, where for the next four days you can view an immersive, conceptual installation by Areaware featuring the launch of Harry Allen’s Bank in the Form of a Pig GLOW and the debut of yet another amazing video from filmmaking duo Grave of Seagulls. If you’re in New York this weekend, we highly recommend you go and experience the disorienting video for yourself, but if you’re not, don’t fret – we snagged the online debut of the film below and spoke to Areaware creative director Laura Young about how it came to be. She explains:

“Bank in the Form of a Pig GLOW leads two different lives: He is serene green with the lights on and vibrant neon green with the lights off. It was important to show the world the intense glow of the pig, since most people would see him in daylight. I turned to Lauryn Siegel and Josh Graver, founders of Grave of Seagulls, to make a video that would express this. In a quick meeting Josh mentioned one word to me—PULSING. I told them to run with it. Referencing noise music, mind melting psychedelics, and drone, I wanted to do something weird. It’s turned out exactly like I wanted.”

Areaware’s 2012 collection is on view at 22 Bond street, 12-7PM, through Monday, May 21 as part of the Noho Design District.