paulrand

A Designer’s Eye: Paul Rand

If there’s anyone we’d trust to put together a beautiful book of ephemera, it’s JP Williams, the New York–based graphic designer whose collections — of baseball cards, of balls of twine, of Swiss office supplies, and the like — are legendary. But Williams’s first book doesn’t in fact catalog his own accumulations from years past but rather those of the iconic graphic designer Paul Rand, who Williams used to visit at his home before Rand’s death in the late 1990s. But, Williams writes, “it was not until visiting Mrs. Rand that I discovered Mr. Rand’s cache of items that he had saved from his travels. A large variety of items: packages, shopping bags, dolls, toys. So many were unfamiliar to me. As soon as I saw them I asked then and there if I could have them photographed. I asked the photographer Grant Peterson to shoot all of these items in hopes of doing a book. Well, 18 years later, here it is.”

We’ve excerpted a few of our favorite spreads from the new, limited-edition book, called A Designer’s Eye, here; you can find it at the Museum of the City of New York, which is currently having a show of Rand’s work, or you can purchase it here on the Wms & Co site.

Paul Rand Complete_Page_09 Paul Rand spreads_Page_33 Paul Rand Complete_Page_25 Paul Rand spreads_Page_42 Paul Rand spreads_Page_48 Paul Rand spreads_Page_38 Paul Rand spreads_Page_16 Paul Rand spreads_Page_30 Paul Rand Complete_Page_23 Paul Rand spreads_Page_19