A Hip New Furniture Brand Launches in Paris
If we could describe the new French furniture brand Youth Éditions in one word, it would probably be vibey. It’s got a hip logo, a website punctuated with photos of classical sculptures, an Instagram full of perfectly calibrated inspiration images, and poetically mysterious catalog text** that feels like it could have been penned by a copywriter for Millennial-focused car commercials (or possibly an A.I.). And yet it all works, in a this-is-not-your-grandmother’s-furniture-line sort of way, which makes sense considering that Youth Éditions was founded by two young interior designers with a burgeoning practice who we assume are less interested in becoming the next Herman Miller than they are in creating a pure, client-less expression of their artistic vision. Check out the duo’s very first collection, presented during last month’s Paris Design Week, below.
**“We inhabit two immobile hands, a console, the pursuit of the color blue, the south of the city, a brass drawer, an illuminated feel, tell me again mirror, screens, hard-bitten life, a night enjoyed fully, work of hands, slow drawing, part of a sofa, ebony, the heart, that glance in which we travel, this form we go to, starting again, learning to love, touching, the lightness of the moment, that one same sentence circulating, suspension, lacquer work, draped, body of light, matted back, marble, arched mouths, we live in the space of your wide light eyes, Penelope, Venus, Algae. We live in the space of a certain freedom. And Youth to whisper: why should we choose.”