Classic New Yorker Covers Influenced Atelier Jouffre’s New NYC Showroom
Who among us isn’t captivated by the depictions of daily life that grace the covers of The New Yorker every week? The ones by late illustrator Pierre Le Tan, however — who drew many a domestic scene for the magazine — were in fact the muse for a new NYC showroom for French upholsterers Atelier Jouffre. Designers Olivier and Clio Garcé — who recently moved from the city to Lisbon, where they set up their own studio, Garcé & Dimofski — transformed the industrial building in Long Island City into a space where artworks and design pieces are intended to “emerge from an illustrated dreamscape.”
Olivier and Romain Jouffre have been friends and collaborators for some time. The atelier contributed to the Garcés’ West Village apartment last year, along with several other designers, some of whom were also tapped to help populate the eclectic showroom space. They include Minjae Kim, who designed a sculptural black-lacquered floor lamp, and Ian Felton, whose current obsession with lava stone resulted in a coffee table with thick wooden legs. Garcé & Dimofski also created a bespoke piece for the setting: a curvaceous cream sofa that showcases the upholstery skills of Jouffre’s artisans, which is placed atop a carpet “rendered as a watercolor” by Manufacture des Tapis de Bourgogne.
Around the edge of the showroom, Jouffre curtains are used to soften colorful display niches. Meanwhile in another (and perhaps the most impactful) area, the walls and floor are splashed with red to form a backdrop for lamps, chairs, and a blue alien-like wall sculpture outlined by neon tubes for added sci-fi effect. These contemporary artworks reflect a wide range of styles and eras, and are presented in a scenographic manner — just like Le Tan’s covers — to represent Jouffre’s characteristically French savoir-faire.
PHOTOS BY SEAN DAVIDSON