This Textured, Minimalist Jewelry Showroom Was Once a London Pub
Over the past decade — in case you missed it — minimalist interior design has drastically shifted gears. Once a cold, sterile, and frankly boring style, it’s gradually warmed up and become imbued with all sorts of textures and depth. The latest convert to this pared-back but incredibly rich style is London interior designer Hollie Bowden, who recently designed the new showroom for British jewelry and ceramics brand Completedworks. The former pub in Marylebone, North London, was transformed into a reflection of the brand’s reductive aesthetic, through the use of strict lines and utilitarian materials, but in a soft and sensual way.
After seeing sales double in 2021 and her team grow as a result, Completedworks founder and artistic director Anna Jewsbury decided it was time for a physical space that would act as both a working production studio and a by-appointment showroom for clients to visit and discuss custom pieces. Bowden was a natural fit for the project, since her “everything with a purpose” ethos aligned perfectly with Jewsbury’s. The London-based interior designer started with the “textural surfaces and flowing, almost baroque forms” of the jewelry, and chose materials that would contrast with the products.
Aluminum shelving, workstations and plinths softly mirror and blend with the beige plaster surfaces, which cover previously exposed brickwork. Time-worn metal columns and wood beams were left to stand out against new insertions like a glass ceiling, through which an industrial-looking staircase with glazed balustrades descends. The centerpiece of the showroom is the jewelry display — a set of modular, Tetris-like blocks wrapped in printed lilac linen, which recall a kind of Do Ho Suh-like gallery installation and can be easily rearranged as needed. Individual pieces from the Completedworks collection also influenced details like the sculptural folded and hammered door handles, designed by Jewsbury and Bowden together based on the brand’s Cohesion earrings. In that sense, it’s hard to see where the jewelry ends and the interiors begin — but maybe that’s exactly what they were going for.