Rosie Li

Our 2013 Honorees

Last week on L'Arcobaleno, Jill was asked to cover the recent rebirth of New York design, discussing the transformation with key players like Jason Miller, Lindsey Adelman, and Dave Alhadeff. "Once again there’s a scene that’s celebrated internationally," said Alhadeff, and we couldn't agree more — ever since we founded the Noho Design District in 2010, which is largely devoted to American talents, we have been asked countless times by global designers and journalists to share our take on all the exciting things happening on our home turf, and we're always happy to oblige. After a while, though, it got us thinking: Why wait for people to ask? Why not create an easy resource we can share with everyone? And so, introducing the American Design Hot List, a totally unscientific, unapologetically subjective portfolio of the emerging and semi-emerging furniture and product designers we think you should know now.
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The Noho Design District, 2010-2013

In 2010, Sight Unseen launched the Noho Design District, New York Design Week's most exciting platform for new ideas and emerging talents. The design festival ran until 2014, when it was relocated and rebranded as Sight Unseen OFFSITE.
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Melissa Bartley, Field Visual Manager of Terrain at Styers

When we first began hearing rumblings a few years back about Terrain, the garden center/home store/plant nirvana/farm-to-table café/dreamy wedding venue located 40 minutes outside of Philadelphia, we had no idea that the place was founded and operated by Urban Outfitters. Wouldn’t it be nice, we thought, to do a profile one day on the sweet couple who must own the place? But don’t laugh at our cluelessness just yet. Though its flagship campus is huge — nearly a dozen buildings spread out over five acres — Terrain has the intimate vibe and the quirkily curated stock of a much smaller operation. Credit for projecting that cozy vibe, despite being part of one of the biggest retail conglomerates in the country, goes in large part to Terrain’s visual team — the buyers, merchandisers, and creatives who stock the place with mason jars, ticking stripe aprons, vintage planters, sea salt soaps, bocce ball sets, and terrariums.
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Sight Unseen and HTC: A New York Design Tour

As you may have noticed, Sight Unseen isn’t just a web magazine: Considering all the time we’ve spent getting up close and personal with designers, we’ve become intimately involved in the design scene over the years — particularly on our home turf. What that means is that we’re frequently asked to bring the Sight Unseen experience to life for other brands and institutions, like with the pop-up shop we curated for Creatures of Comfort, the book launch we hosted with Rizzoli, and the panels we’ve led for the likes of DWR and the Museum of Arts & Design. Last month, we were approached by the London tour agency Urban Gentry with a new kind of proposal: to craft an insider’s journey through the New York design world for a group of international journalists, in town for the launch of HTC’s new 8X and 8S phones. After a bit of brainstorming and a flurry of phone calls, we managed to line up a two-day itinerary that would make any design lover swoon. Read on to follow our trek from the now-private Johnson Trading Gallery showroom in Queens to the Noho headquarters of Roman & Williams, and beyond.
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Okuda's Shaped Bookends are now for sale in the Sight Unseen Shop! Follow this link to buy a pair or two!

Shin Okuda (an excerpt from Paper View)

Today, we introduced a selection of housewares to the Sight Unseen Shop, including Shin Okuda's whimsical plywood and steel Shaped Bookends. We thought this was the perfect opportunity to introduce you to the Los Angeles designer's inspirations and work, which we originally showcased in Paper View, Sight Unseen's first-ever printed edition. Though the book has a limited run, copies are still for sale in our online shop. Get yours here before it's too late, and read on to find out more about one of our favorite up and coming designers.
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Pop-Up at Creatures of Comfort, 2012

When fashion mecca Creatures of Comfort wanted to develop a clientele around its growing design offerings, it invited us to create an in-store pop-up. The Shape Shop featured geometry-inspired objects commissioned by Sight Unseen.
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Paper View with Karlsson’s Vodka, 2012

When Karlsson’s Gold Vodka asked Sight Unseen to be part of its Unfiltered project, championing creative initiatives celebrating craft and process, we produced the print edition Paper View, featuring 25 of our favorite designers and brands.
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Uhuru helped Sight Unseen transform the ground floor of 45 Great Jones into a four-day pop-up shop featuring the work of more than 35 designers. The weekend's biggest sellers included Tanya Aguiniga’s dip-dyed rope jewelry and Chen Chen and Kai Williams’ creepy but awesome Cold Cut Coasters, made from studio detritus like resin and rope.

Noho Design District 2011

When the Sight Unseen and Uhuru teams rolled up the grate and entered the Great Jones Lumber building on Monday, May 9, it was like déjà vu all over again — one full year after we'd closed the door on the inaugural Noho Design District, the space's vast rooms were as dark, empty, and beautifully raw as when we first laid eyes on them, but with half-disassembled wooden signs, wayward Macallan cups, and other stray remains of the 2010 festivities still intact. The weight of all the work that lay ahead immediately hit us: four long days of manual labor in order to breathe life back into the building, to transform it from its dormant state into the hub of the 2011 Noho event, where the work of more than 100 designers would be on display for four days.
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Handcrafted Modern Launch with USM, 2010

We teamed up with Rizzoli to present a night with Leslie Williamson, hosted by USM, to launch the photographer's first book: Handcrafted Modern, which offers readers a glimpse into the homes of Modernism's most influential designers.
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