Uhuru helped Sight Unseen transform the ground floor of 45 Great Jones into a four-day pop-up shop featuring the work of more than 35 designers. The weekend's biggest sellers included Tanya Aguiniga’s dip-dyed rope jewelry and Chen Chen and Kai Williams’ creepy but awesome Cold Cut Coasters, made from studio detritus like resin and rope.

Noho Design District 2011

When the Sight Unseen and Uhuru teams rolled up the grate and entered the Great Jones Lumber building on Monday, May 9, it was like déjà vu all over again — one full year after we'd closed the door on the inaugural Noho Design District, the space's vast rooms were as dark, empty, and beautifully raw as when we first laid eyes on them, but with half-disassembled wooden signs, wayward Macallan cups, and other stray remains of the 2010 festivities still intact. The weight of all the work that lay ahead immediately hit us: four long days of manual labor in order to breathe life back into the building, to transform it from its dormant state into the hub of the 2011 Noho event, where the work of more than 100 designers would be on display for four days.
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Handcrafted Modern Launch with USM, 2010

We teamed up with Rizzoli to present a night with Leslie Williamson, hosted by USM, to launch the photographer's first book: Handcrafted Modern, which offers readers a glimpse into the homes of Modernism's most influential designers.
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