For centuries, Swiss design was synonymous with watches, army knives, sewing machines, and other precision utilitarian objects. Then came the rise of Swiss graphics and typography in the 20th century, when the grids and sans serifs of talents like Josef Müller-Brockmann and Jan Tschichold created a legacy that dominates the tiny country's design reputation even today. But inside the 10,000-square-foot universe of the Museum Für Gestaltung Zurich’s collection archives — behind whose doors normally only curators and students are allowed — every chair, teapot, and cigarette lighter is either a product of or an influence on Switzerland’s industrial design history, which the museum strives to promote through the five to seven temporary exhibitions it produces each year.