
11.20.13
Studio Visit
Adi Goodrich, Set Designer
Instead of making things as a way to survive obsolescence, the physical remainders that will outlast us all, Adi Goodrich’s work lives for only a few days before being broken back down into pieces. “I’m not really into all that ego of trying make stuff that stays forever,” the Los Angeles-based designer admits. “I’m much more interested in the cycle of creativity, in making things happen, and surrounding myself with everyone who wants to come with.” Which means that Goodrich, who was just honored with an Art Directors Club “Young Guns” award, might have willed herself into a perfect job: set design.