
04.02.13
Up and Coming
Joel Evey, Graphic Designer
Joel Evey owes his career to Pixar, believe it or not. He made a name for himself as part of the team that was bringing edgy, high-brow graphics to Urban Outfitters back in 2010 — with a style some like to call the “new ugly” — but at age 15, it was Toy Story that changed his life. “I saw it for the first time and was like, wow, that’s crazy! You can do that with a computer?” recalls Evey, who at the time was already about to head off to college early to study computer science. Instead of hard coding, he decided to pursue animation and 3-D graphics instead. “But animations took so long to render that I started to think, ‘Well, what happens when I take this image and just render one of them?’ Then, ‘What if I put type on it? What would that look like?’” The rest, as they say, is history.