Adi Goodrich at The Standard, Hollywood

In her day-to-day job as a set designer, Adi Goodrich constructs elaborate environments with her crew on set or in the studio, but the rest of world experiences her work only through photographs. As of last night, however, you can view the Los Angeles designer's work IRL in an installation on view until the end of December at The Standard, Hollywood hotel.
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Adi Goodrich, Set Designer

Instead of making things as a way to survive obsolescence, the physical remainders that will outlast us all, Adi Goodrich’s work lives for only a few days before being broken back down into pieces. “I’m not really into all that ego of trying make stuff that stays forever,” the Los Angeles-based designer admits. “I’m much more interested in the cycle of creativity, in making things happen, and surrounding myself with everyone who wants to come with.” Which means that Goodrich, who was just honored with an Art Directors Club “Young Guns” award, might have willed herself into a perfect job: set design.
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Art in the Age

When Philadelphia adman Steven Grasse talks about his 20 years at the helm of Gyro Worldwide, the successful agency he shuttered in 2008, his assessment is as blunt as you might expect from the man who invented Bikini Bandits, a video series about strippers, guns, and hot rods: “I was the asshole who did the Camel ads,” he says. “At Gyro, we had this ‘I’ll fuck anything that moves’ philosophy.” That all changed in 2008, when he sold Sailor Jerry — the rum brand he created before going on to help develop Hendrick's Gin — to William Grant & Sons for “more money than I ever made in advertising,” he says. Grasse quickly changed the name of his agency to Quaker City Mercantile, and transformed its mission completely. “Now we only work on brands that we create and own or with clients I truly like personally,” he says. The most personal of those projects is Art in the Age, the Old City store and liquor brand Grasse began working on the day he sold Sailor Jerry.
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