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Meet the Swedish Brand Championing “Bold Minimalism” With Rugs That Are Stylish, but Subtle

When Liza Laserow-Berglund, her husband Fabian Berglund, and his brother Felix Berglund decided to start a business together, the biggest thing they had in common was Sweden, and their desire to share some part of their native country’s vibe with the rest of the world. When they realized that rugs played a huge part in every Swede’s life, they founded Nordic Knots, a rug brand aimed at spreading the Scandinavian design gospel. Their goal? A highly curated brand offering mid-range rugs with a distinct point of view — but not one loud enough to overwhelm a room.
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Once a Digital-Only Brand, Beni Rugs Opens a Showroom in New York and Marrakech

Considering this was a year in which many brands shrank their physical presence or moved their activities mostly online, it seems doubly impressive that the direct-to-consumer brand Beni Rugs opened not one but two IRL HQs this month — one a studio apartment in the West Village in New York, outfitted with the help of frequent collaborator Colin King, and the other a former awning factory turned 8,000-square-foot studio in Tameslouht, Morocco.
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Designers Interpret the Classic Tolix A Chair

We aren't quite sure how we missed this project — considering both our affinity for the classic Tolix A chair (we might own seven (!) of them ourselves) and our affection for the designers involved — but in Milan last month, the French company celebrated its 80th anniversary and in doing so invited eight design studios to reinterpret its most famous offering.
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It’s Seattle Week!

People always ask us about the American design scene, and for the longest time, inquiring after American design was just shorthand for trying to figure out what was happening in New York. It’s not that design wasn’t happening in other places; it just wasn’t happening at a scale and with a voice that would make it cohere into something bigger than itself. But oh, how that’s changed in the last five years. Ask us about American design, and we’ll talk your ear off about the amazing ceramics coming out of Los Angeles, or the interesting material experiments happening in Chicago, or Jonah Takagi, who’s singlehandedly making “D.C. design” happen. But the city we’re really, really excited about right now? Seattle.
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