It's easy to imagine the backstory of a Prada print: Miuccia has a concept for the season, and either a high-end Italian fabric vendor or her own design team supplies prints just for her. But consider a patterned polyester work shirt from Kmart, and you'd never guess that a RISD textile-design grad like Amy Voloshin might be behind it, translating those runway looks into something that appeals to mainstream Americans. It's an art unto itself: "I have a list of things I roll through in my head when I design for those clients: Is the print pretty? Is it scary, thorny, or edgy? If it is, it's not going to work."